Services

 

• We will determine the appropriate data mining method and match this with your business objective as closely as possible.

• We follow a rigorous process of data preparation, exploration, development & deployment.

• Our consultants understand what it is they are looking for and what to do with it once they find it.

• Common techniques that we leverage include Decision trees, RFM, Market basket analysis, logistic regression & cluster analysis.

• We will paint the complete picture: What happened? Why did it happen? What will happen? What is happening? What do I want to happen?

Pre Campaign Analysis & Scoping

• We will work with you to determine the most effective way to design your campaigns using best practices.

• We adhere to the principles of experimental design; ensuring that all results are measurable, unbiased and statistically valid.

• We repeatedly fine-tune the target audience by evaluating it against your business objectives and suggest a few possible targeting alternatives.

List Execution

• Our goal is to ensure that your promotional marketing programs make it to market in an efficient and timely manner.

• Here we accurately transform your targeting and business rules into segmented customer mail files.

• We will oversee your mail file process to your printer. This includes Address accuracy reports, file layout and approval of dumps & counts

Post Campaign Analysis

• We will perform a full financial (ROI), Profile & deep-dive evaluation of the campaign objectives & initial assumptions.

• We will assess the effectiveness of the campaign against several key business questions.

• For every post analysis we will provide your company with a full written performance evaluation including a summary of key findings for future targeting and optimization.

If you are not applying the following data hygiene techniques then you are missing out on tremendous cost savings!

• Address Standardization & Correction can greatly reduce mailing costs and targeting inaccuracy as incomplete addresses directly effect deliverability and marketing costs

• Duplication within your customer data can be expensive for your company to mail the same customers several times in a mailing. Customers will most likely respond to one offer, regardless of how many copies they receive, resulting in wasted mailings.

• House Holding your customer records is required if you are interested in mailing at a household level rather than to individuals within a home or business.

• Leverage our strong network of Analytics and SAS programming professionals to fill your resource gap

• We specialize in what we know best- finding the best available Analytics talent!

• Each of our professional consultants are pre-screened and not only for their technical abilities, but also for their communications & interpersonal skills.

• Whether you are looking to fill a short or long-term resource gap, we are committed to providing you with the professionals.